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Colourful Bieber Beats headphones land locally

By Leigh D. Stark | 4:13 pm 09/03/2011

If you’ve got a tween in your household, chances are you’ve had to buy Justin Bieber music and merchandise. From today, your pre-teens might ask you for a $299 set of headphones inspired by the Bieb.

Developed with Monster Beats, the “JustBeats” headphones have been designed for “young music listeners”.

“Young people today are being introduced to music through inferior technology in the form of ripped MP3s, ill designed laptops and crippled earbuds and headphones,” said Interscope Geffen A&M Chairman and Beats by Dr. Dre co-founder Jimmy Lovine. “When they listen to music because of the inferior quality of headphones the only recourse they have is volume, which isn’t going to do anything but damage their ears.  Justin is a great musician that puts a lot of care into his music – who better qualified to take this message to the kids.”

The new JustBeats Solo On-ear headphones come with a carry case, feature a one year warranty, and come in Justin Bieber’s favourite colour – purple.

Whether these headphones are really designed to make the pop music of Justin Bieber’s generation sound better or cash in on the name remains to be seen. What we do know is that if you have kids who love the Bieb, this will be on their wish list from now until they find a new pop sensation to love.

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