Incase gets tough(er) at CES 2016
Incase, a creator of design-driven solutions centred on protection and mobility, announced a partnership to Carbon, a leading digital 3D manufacturing company to produce a revolutionary approach to how mobile protection is designed, engineered, manufactured, and delivered.
Building on its 20-year brand heritage of delivering advanced device protection, Incase will leverage Carbon’s innovative 3D manufacturing process will fundamentally change the material composition and development of protective solutions for mobile devices. Together, Incase and Carbon will deliver the industry’s first 3D-manufactured protective mobile solutions designed with complex structures in new elastomers at scale.
Key innovative aspects of this partnership include:
- Technology: A breakthrough printing process using both light and oxygen to generate high-quality production parts, Carbon’s robust M2 printer and proprietary Digital Light Synthesis (DLS) technology enables the creation of complex latticing structures, newly introduced to the mobile protection space. In contrast to the properties used in traditional injection moulding, the intricate lattice structures generated with DLS are engineered to offer unparalleled performance with the generation of lightweight, durable elastomeric materials, which enables Incase to provide stronger elastomer protection solutions to customers.
- Materials: Partnering with Carbon, Incase will utilise the widest range of programmable properties in additive manufacturing to create custom materials built for durability and impact-absorption – materials not found in mobile device protection today. This allows Incase and Carbon design teams to take an entirely different approach to innovating protection by designing unique, complex structures built from the ground-up using UV-curable polyurethane resin. With these materials, elaborate structures can be configured and intentionally engineered to create a semi-rigid structure and material composition to achieve unprecedented impact and drop protection.
- Design: Carbon’s algorithmic design and simulation software inform and drive Incase’s end-to-end design process in delivering greater device protection. Using Carbon’s intelligent software, designers can engineer high-performance lattices in calculated shapes optimised to absorb the maximum amount of impact in the lightest frame achievable. These capabilities also offer the ability to design, test, and adjust structures rapidly – with far more iterations than current development allows – to deliver deliberately protective solutions for devices.
“With Carbon, we’re rewriting the playbook on device protection, marking a new era in the mobility industry, covering every aspect of the business,” said Andy Fathollahi, Chief Executive Officer, Incase. “In addition to redefining device protection from a material level, our partnership with Carbon significantly changes the mobility space operationally, delivering benefits such as faster go-to-market strategies, on-demand supply chain simplification, reduced tooling and prototyping stages and customisation opportunities for our customers. Together, we are effectively changing the way mobile device protection will be thought of in the future.”
“We are unlocking a new era in design and manufacturing, enabling designers and engineers to create previously impossible products and open up entirely new business models,” said Phil DeSimone, Vice President of Business Development and Co-founder, Carbon. “We are very excited to partner with Incase, fundamentally changing how device protection is designed, engineered, made, and delivered. The age of digital 3D Manufacturing is here, and we believe this will profoundly disrupt traditional manufacturing methods used to develop device protection today.”