Home Icon
motorola-project-ara-01

Motorola moves beyond the box, builds phones with blocks

By Leigh D. Stark | 5:06 pm 31/10/2013

Remember when you were young and used Lego to make houses and cities with your imagination? Some people never moved on from playing with blocks, and Motorola might even have a phone coming made with the same principle.

Coming out of Motorola’s Advanced Technology and Projects group, Project Ara is a neat idea that will allow people to customise their phone the way they want to.

It’s all well and good being told you can get a new phone with Near-Field Communication, 4G, a fast processor, and a big battery, but what if you don’t need a few of those things and want two batteries powering it?

That’s the idea behind Project Ara, which also has something in common with Phonebloks, an idea that popped up earlier in the year by Dave Hakkens which encouraged a system where people could build their smartphones the way they wanted to with technology blocks.

There’s a frame that holds everything together, and then you pick and choose the parts you want on the back, adding in a different part as you choose, whether it’s a processor, more battery, extra storage, or even another screen.

Motorola will apparently be working with Phonebloks to create a stronger system, and while there is no actual product ready for release yet, Motorola anticipates more activity on this front later this year.

Source: Motorola Blog

Latest reviews

  • Review: HTC Desire 510

    What does $179 buy you in a phone? The answer is apparently 4G, and now Telstra is joining in with the whole budget 4G movement, with a small, fast,…
  • Review: Fitbit Charge

    If you feel like you need technology to help you out with that whole losing weight thing, Fitbit is here to help, and it’s hoping the Charge band gives…
  • A big deal: Huawei's Ascend Mate 7 reviewed

    Fancy a big phone with a huge price? Huawei may have the handset for you, and it may even have a leg up on quite a few of its…
  • Review: HP Omen 15

    HP returns to the gaming sector with a new laptop aimed at giving hardcore game lovers something new to pine over. Does it work, and is the Omen a…
  • Circular style: Motorola's Moto 360 reviewed

    We've seen a few smartwatches this year, but the first one that grabbed our attention when they were announced was Motorola's 360. Now we've seen and played with one,…
  • Life on the edge: Samsung's Galaxy Note Edge reviewed

    Phones are getting thinner, but the people making them are also getting more experimental, and that’s something we’re seeing in Samsung’s Galaxy Note Edge, a take on the phablet…
  • Pint-sized (near) perfection: Sony's Xperia Z3 Compact Tablet reviewed

    We've seen some solid word from Sony this year in its Xperia phones, and now it's time to see what happens when it applies that template to a tablet.
  • Review: Telstra WiFi 4G Advanced II

    Need fast speeds to go? Telstra is letting us check out the next generation of speeds on its network, now being upgraded to Category 6 with 300Mbps speeds.
  • Review: B&O Play BeoPlay A2

    It’s nice to see the premium electronics brands beginning to embrace trends, and now that we’re seeing a few top tier audio entities take a look at portable wireless…
  • Lenovo’s thin and light Yoga 3 Pro reviewed

    Tablets may well be taking over the computer space, but there are plenty of people out there who prefer a laptop, they just want them thinner and lighter. Fortunately,…

“How do you stop yourself from being caught out by these scam artists?”

Read More

Tell us…

Which smartwatch are you interested in buying?

View Results

Loading ... Loading ...

“There’s certainly no doubt that you can find a bargain, but like always, you get what you pay for.”

Read More