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Philips and Jamie Oliver team up for new appliances

By Staff writers | 3:53 pm 19/11/2012

Celebrity chef Jamie Oliver is getting his hands dirty in the kitchen with a new range of appliances designed to let any would-be chef get the most out of their food, without needing to fork out hundreds of dollars for the best tech.

Launching in conjunction with the “Jamie’s 15 Minute Meals” TV series and book, the “Jamie’s Tools by Philips” are simple no-nonsense appliances designed to look good in the kitchen and yield tasty food that anyone can make.

The blenders start at $69.95

“Every tool has a splash of lovely cornflower blue, the colour I chose to match the clean retro shapes we’ve used,” said Jamie Oliver. “This stuff is meant to be shown off, not hidden away in cupboards.

“They are really easy to use and I can’t wait for people to try them as I truly believe they will help busy families enjoy getting fresh food on the table every day.”

Four appliances from Philips have been made for the range, including a full-sized blender and hand blender, each with titanium coated blades, as well as a food processor, and steamer.

Each product also comes with recipes available exclusively with the appliances, which we hope could be made in 15 minutes, but may take a few practice runs for that to happen.

The Jamie Oliver Steamer and Food Processor.

Most of the range should be heading to store shelves now, with prices mostly under $100, such as the $69.95 Steamer, $79.95 Hand Blender, $89.95 2 litre Blender, and $179.95 3.4 litre Steamer.

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