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Sony to solve the 4K content problem for early adopters

By Leigh D. Stark | 4:23 pm 20/11/2012

Early buyers of 4K TVs may end up beating all of us to the future with the best picture quality available, but outside of upscaling Full HD, they won’t have a lot of content to play back at this new resolution. While movies have been shot in this new Ultra High Definition format, there’s still no real delivery method, thought that may change very soon.

At an official company blog, Sony’s Ray Hartjen has mentioned that customers who ordered the $24,999 84 inch 4K Bravia will receive something to play back true Ultra High Def content on, preloaded with “full length feature Hollywood productions” and ready to download more.

Sony isn’t quite saying what it is right now, but quite a few movies have been shot in 4K and higher in the past few years, including “Dredd,” “Resident Evil: Retribution,” “The Amazing Spiderman,” “The Avengers,” “The Girl With The Dragon Tattoo,” and “Anonymous,” to name but a few.

Given that Sony has a reasonably large investment in the film industry, we wouldn’t be surprised to see films from Sony Pictures available as part of this package, and would expect a couple of these aforementioned titles to make an appearance.

That said, there’s no word yet on if Sony will be providing this 4K delivery platform for Australian buyers of the $25K TV, but we’re checking, so if you’re thinking of buying this big TV, stay tuned.

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