If you were already interested in buying the Ultra High Definition 4K Bravia from Sony, chances are that the announcement from Sony in America that it would be coming with free movies made it even sweeter, and tempted your wallet just that much more. Bad news, however, if you’re buying in Australia, as Sony has come back to us, and the news isn’t all that good.
Despite an announcement on an official blog from Sony’s Ray Hartjen that purchasers of the 84 inch 4K 3D TV would be receiving a free system for playing back Ultra High Definition movies, as well as being able to have more delivered to their new TV, a representative from Sony told GadgetGuy this week that:
At this stage, this is a local US initiative with Sony Pictures Entertainment.
So, that’s a negative that local buyers of the $24,999 TV from Sony will be receiving the free movies made for the 4K TV, as well as a way of downloading future titles through what Sony says is a “delivery solution,” at least for the moment, anyway.
We’re trying to find out more information from Sony about why this is the case, especially since owners of an Ultra High Definition TV should have access to content made for the resolution their TV supports.
One possible reason could stem from the immense size movies in 4K could amount to, and that the download speeds currently on offer in Australia may not be fast enough to accomodate streaming the media. Or there’s the likelihood that the Australian arm of Sony Entertainment hasn’t made any deals yet with its electronics and home theatre division, so it could just be a matter of time.
Whatever the situation, hopefully Sony works it out soon. While we can’t afford a $25 grand TV, we’re sure there are people who can, and who want to see movies formatted specifically for this big purchase.