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Woolworths, Gloria Jean’s join the coffee pod game

By Peter Blasina | 3:01 pm 24/10/2012

There are plenty of coffee machines out there, but you generally find that you have to spend at least $299 to get something decent. Woolworths wants to change that, teaming up with Gloria Jeans Coffees to make a pod machine that won’t cost you an arm or a leg.

Launching this week and exclusive to Woolworths supermarkets, the Caffitaly S14 is a $99 coffee capsule machine for simple and easy espresso, with an optional milk frother available for $29. Members of the Woolworths Everyday Rewards program can save a bit of cash on the machine, too, with a $79 price tag for them.

The Caffitaly takes its own type of capsules, designed for use with this specific system, and available at Woolworths stores across the country for $6 per 16 pods, or $7.50 for blends designed by Gloria Jean’s.

“Woolworths is proud to be Australia’s fresh food people and now we can help millions of Australians feel fresher every day at home with a professionally produced, great tasting coffee, made from perfectly ground beans of the highest quality,” said Woolworths’ Matt Cole.

“We’re delighted to be teaming up with Gloria Jean’s Coffees to bring our customers a complete range of coffee choices all expertly produced to be the perfect partner to our new capsule machine.”

The Caffitaly S14 should be available this week, with both the pods and the machines available at any of the 875 Woolies supermarkets across Australia.

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