LG Q7 targets affordable mid-range

LG Q7

The LG Q7 at $549 is targeting the highly competitive mid-range. Its strategy is to do it better and perhaps cheaper.

The mid-range ($500-999) is where all the action is. In almost every country except Australia anyway.

In Australia, 59% of us can afford to buy a flagship ($1000+). Globally flagship class smartphones account for less than 10% of sales.

The top five all need a flagship phone to show what they are capable of – to excite. Huawei’s P20 Pro, LG’s V and G-series, Samsung’s S9/+ and Apple’s iPhone X are all excellent devices. OPPO has released the Find X that may well earn our top commendation too.

Back to the LG Q7 – it is amazing for the price (Australian website here).

LG Q7

The best way to describe it is

  • 5-inch, 18:9, 2160 x 1080, 442ppi, IPS screen, 77.3% S-T-B-R
  • MediaTek MT6750 eight-core 1.5GHz
  • 3/32GB RAM/Storage and microSD to 2TB
  • Dual Sim
  • IP68
  • DTS:X 3D, 7.1 surround sound and 3.5mm jack (headphones only)
  • Single lens 13MP, f/2.2, 1/3″, 1.12µm camera, with phase detection autofocus, LED flash and QLens AI-driven camera software
  • 8MP, f/1.9, 1/4″, 1.12µm front camera
  • 3000mAh battery with USB-C 2.0 fast charge
  • Huge range of LTE bands
  • Wi-Fi N and Bluetooth 4.2
  • Android Oreo 8.1 and fingerprint scanner
  • 8 x 69.33 x 7.99 mm x 154g Aurora Black
  • $549 from JB Hi-Fi

Its aimed squarely at the Moto G6 range (GadgetGuy review here) and sits in between the Nokia 6.1  and 7 Plus.

LG Q7

GadgetGuy’s take. The LG Q7 is a nice device with acceptable compromises

The only real compromise is the Wi-Fi N. But it’s not a deal breaker. IP68 and a modern 18:9 screen put it well ahead of the mass-market pack. The DTS:X 7.1 sound depends on using the compatible headphones.

Forget the parallel imports

There are three variants. Q7, Q7+ and Q7 Alpha. These have different ram, processors, cameras and importantly LTE bands.

We know the Australian Q7 model is LM-Q610YM and it has LTE Band 7 for Telstra. The Q7+ is for the US market and the Q7 Alpha for Asia.

Price: $549 available only from JB Hi-Fi.