3 launch new Coldplay album in mobile exclusive

Music fans on 3 mobile will be the first in Australia to get exclusive mobile access to Coldplay’s latest single Violet Hill and their new album Viva La Vida or Death And All His Friends as part of a mobile digital deal with EMI which was announced recently. In addition, 3 mobile customers will have the opportunity to access back catalogue tracks at an exclusively discounted price.

This exclusive mobile deal gives 3’s customers the first chance to:

  • Pick up Violet Hill, the new single from the band’s anticipated 10-track album Viva La Vida or Death And All His Friends. The full-length track and music video of Violet Hill will be available from 3’s entertainment portal Planet 3 priced at $3 per download for two weeks from Tuesday 6 May, followed by the ringtone from Wednesday 7 May.
  • Access the entire audio track list and videos of Viva La Vida or Death And All His Friends in a mobile exclusive, from June 14. It’s the fourth album from the Grammy award-winners, and is the follow-up to the 10-million selling success of X & Y.
  • Tune into their favourite Coldplay back catalogue of tracks, for just 99c in the 3 mobile music sale on selected Mondays and Thursdays.

3 is celebrating the Coldplay mobile exclusives by offering the slim and stylish black Sony Ericsson W910i for free on a $29 Cap over 24 months, which gives $190 total value per month. The W910i features an in-built Walkman player with a ‘shake control’ to skip from track to track, so you can make your mobile the ultimate destination for your music.

Coldplay’s new and exclusive content will be available alongside the huge range of sought-after entertainment content on Planet 3 and online at 3’s Music Store (link opens in new window). Planet 3 is home to thousands of tracks from top-selling artists, plus the hottest videos, free music samples, artist interviews, exclusive promotions, Real Tones, Call Me Tones and loads more. 3 customers can also download any track and get it twice, for both their 3 mobile and PC at no extra cost.

Be the first to download the highly anticipated sounds from the Coldplay boys now by SMSing “Cold play” to 33 44 55 from your 3 mobile.

Source: 3 Mobile