50 Cent joins the celebrity headphone game in Australia

Headphones endorsed by stars are all the rage right now, and while we’ve seen Dr. Dre’s Beats and the Soul headphones Ludacris is attached to, now it’s time for another hip-hop star to cover our ears.

With five albums, two self-titled video games, and appearances in movies and TV shows, 50 Cent, also known as Curtis Jackson III is a pretty successful artist.

Now he’s joining Justin Bieber, Lady Gaga, and countless others with a brand of headphones being released to Australian stores.

Three models will make their way to store shelves in the next few weeks, with two “Street by 50” covering the wired area and one “Sync by 50” cutting that cord and delivering on wireless.

We’ll point out the obvious here: 50 Cent’s headphones will not cost fifty cents. Not remotely near them, but they do aim to deliver an experience that only premium headphones can deliver.

50 Cent's in-ear Street headphones ($129.95)

The Street by 50 in-ears attempt this with what SMS claims is a “professionally tuned 11mm driver” with reinforced cables and gold-plated connectors, while the over-the-ear model bumps the specs up to a 40mm driver with enhanced bass. You’ll be able to find the in-ears for $129.95, while the over-ear model will come in at $249.95.

The over-the-ear model of Street arrive in black, blue, and white, and retail for $249.95.

Meanwhile, the cordless Syncs take on a similar design to the over-ear Street model, but add a digital equaliser, on-board controls, and passive noise cancellation.

The Sync headphones will hit a $399.95 price tag locally, and while you might expect that they would be Bluetooth natively, what we’re hearing suggests that there will be a 2.4GHz wireless transmitter plugging into the media source.