While many digital services monetize data by serving advertising, highly personal information such as political views, sexual preferences, and health data can also be used for other purposes. There are examples of personal data being used to exclude or discriminate based on race or ethnicity, health information such as HIV status being shared with third parties, and detailed personal profiles being used to manipulate voters in attempts to swing elections.

It seems that lack of privacy is the default, on the thin premise that it helps you! We will keep shouting!😫