Alcatel in Australia is perhaps best known for its Idol, Pixi, and Pop “cheap and cheerful” pre-paid available almost anywhere!
Well, the new series are still great value with the top of the range 5 series under $300, the 3 series under $200 and the 1 series under $100. How do they do it – SIMGANIC: Alcatel’s vision for SImple, orGANIC industrial design.
“To evolve our product portfolio, we needed to start by re-thinking the way we approached the design of our smartphones so that user interaction feels more natural and intuitive,” said Hagen Fendler, Chief Design Officer, TCL Communications.
“With our newly introduced smartphone portfolio, we’re unveiling the beginnings of our new design philosophy we call SIMGANIC. This approach conveys organic and simplicity that aims at creating truly caring products with human-centric perspective, allowing us to deliver iconic style with thoughtful details and the ability to standardise this philosophy across our entire line-up.”
Alcatel is committed to the security of its devices and will be offering regular Android security updates, on a minimum quarterly basis, on its most popular smartphones, including its all-new 2018 devices.
“For nearly 20 years, Alcatel has been a leader at delivering high-quality, premium mobile technology experiences that are accessible to consumers around the world,” said Christian Gatti, Global President Alcatel Business Division and Executive Vice President TCL Communication.
“As we introduce an all-new direction for our smartphone portfolio, we remain focused and committed to pushing the boundaries of what an affordably priced smartphone can be, providing even richer experiences and flagship-style designs for our customers around the globe.”