Australian Prime members can now explore more than two million songs ad-free from Prime Music accessed via Alexa – at no additional cost to their membership.
Amazon Prime is a membership subscription service costing A$6.99 per month or $59 per year. Benefits include free two-day delivery on Prime eligible items (minimum $49 on eligible international deliveries, free access to Prime Original video, Prime Reading and now up to 40 hours Prime Music a month.
Prime Music has more than two million songs and over two hundred hand-curated playlists and stations, ad-free and on-demand with unlimited skips. The free music is for one device and 40 hours a month. It has playlists and stations specifically for the Australian music fan.
Amazon is emphasising Alexa and Echo voice integration as the key point of difference.
However, it is not like Spotify with 35+ million, Google Play with 40+ million and Apple Music with 40+ million, but then these are premium subscription music services with offline downloads, personal music uploads and more.
Amazon users can upgrade to Amazon Music Unlimited for $11.99 per month, which provides access to 50 million songs and the latest new releases, custom playlists etc..
David Ray, Head of Prime Music for Australia and New Zealand
It’s been incredible to see the feedback from customers since launching Amazon Music’s premium tier, Amazon Music Unlimited, for Australia earlier this year. With the launch of Prime Music, we’re excited to deliver another listening experience with Amazon Music built specifically for our Prime members and to introduce even more ways of discovering and rediscovering music with voice through Alexa at absolutely no additional cost to their Prime membership.