Alexa: “The top search result for a manicure is Beurer Electric Manicure & Pedicure Kit. It’s $59 on Amazon. Want to buy it?

Google Assistant: “On average, a basic manicure will cost you about $20. However, special types of manicures like acrylic, gel, shellac, and no-chip range from about $20 to $50 in price, depending on the salon.”

Amazon wishes to create a full “360-degree view” of a customer; they want to know everything there is to know about what each customer buys online so that they can target every individual with more relevant advertisements and recommendations.

Safety.com has an excellent article on Amazon Alexa safety and some simple steps to enhance privacy.

Header image courtesy https://www.miifotos.com/im%C3%A1genes/spying-on-me-meme-17.html  

Amazon responds to our article
“We take the security and privacy of our customers’ personal information seriously. We only annotate an extremely small number of interactions from a random set of customers in order to improve the customer experience. For example, this information helps us train our speech recognition and natural language understanding systems, so Alexa can better understand your requests, and ensure the service works well for everyone. We have strict technical and operational safeguards, and have a zero tolerance policy for the abuse of our system. Employees do not have direct access to information that can identify the person or account as part of this workflow. While all information is treated with high confidentiality and we use multi-factor authentication to restrict access, service encryption, and audits of our control environment to protect it, customers can delete their voice recordings associated with their account at any time.” – Amazon Spokesperson