AMD Radeon freedom of choice is a pledge to openness when gamers choose an AMD Radeon RX graphics AIB (Add in Board) cards.
From today AMD and its AIB partners pledge
A dedication to open innovation
AMD works to advance PC gaming through close collaboration with hardware standards bodies, API and game developers, making its technologies available to all to help further the industry.
Collaboration with the following provides AIB makers access to a comprehensive collection of visual effects, productivity tools, and other content at no cost.
- JEDEC on memory standards like HBM and HBM2
- Microsoft on DirectX
- Khronos on Vulkan
- GPUOpen initiative
A commitment to true transparency through industry standards
Through industry standards like FreeSync, AMD provides the PC ecosystem with technologies that significantly enhance gamers’ experiences, at no cost to AIB partners.
In turn, AIB’s must provide these free to consumers, rather than penalising gamers with proprietary technology “taxes” and limiting their choice in displays.
Real partnerships with real consistency
AMD works closely with AIB partners on equal footing. That empowers customers with the best, high-performance, high-quality gaming products and technologies available. No anti-gamer / anti-competitive strings attached.
Expanding the PC gaming ecosystem
AMD create open and free game development technologies that enable the next generation of immersive gaming experiences across PC and console ecosystems.
These efforts have resulted in advancements such as
- FreeSync adoption on TVs for XBOX One S or X,
- Integration of forward-looking Vega features and technologies into Far Cry 5 without penalising the competition
- The inclusion of open-sourced AMD innovations into the Vulkan API which game developers can freely adopt freely
GadgetGuy’s take – AMD Radeon freedom of choice is a good thing
First, let us assure you that we published this because we felt it was a good move. A public pledge from a significant company that is considered both a disruptor and the underdog.
Next, we are heartily sick of companies purporting to adhere to standards. Lip service when all these do is lock you into their ecosystem. This pledge should go across all makes and models of GPU makers.
And finally, it is an acknowledgement that open standards are best for all. Sharing AIB and user experiences is the best way to advance a product.
It is not a PR stunt or lip service. We must all hold AMD accountable for its great words.