If you use AOL and Yahoo! email accounts rest assured your personal, private emails aren’t! The extent of the granular (that means you) information gathered is astounding.

Verizon Communications bought AOL and Yahoo! and in 2015/2017. It also owns digital content, media and telematics company Oath and rolled both email providers under that corporate banner.

The problem is that Oath, motto ‘Build Brands that people love’, is really a huge data mining operation focused on extracting data from its users and selling it to advertisers.

So, it’s not just AOL and Yahoo! Groups/mail/sports/news/fantasy, but the host of other entities it controls

  • Autoblog
  • com
  • CompuServe
  • Edgecast
  • Engadget
  • HuffPost
  • MapQuest (web mapping)
  • Netscape
  • RYOT
  • TechCrunch
  • Verizon Digital Media Services

The bottom line is that Oath reads and analyses everything to distil what you have bought, where you are thinking of going on holidays, new additions to the family, oh, and your innermost secrets. It then enables advertisers to feed you tailored advertisements with surgical scalpel-like precision. You can read Oath’s “Why this ad?” statement.

AOL and Yahoo!

Oath call this data mining programmatic advertising but that is really a euphemism for snooping and selling your secrets.

GadgetGuy’s take. My oath! If a product is free the product is you.

Yes, we should all be horrified and change providers immediately. But the damage is done …

AOL and Yahoo! have a profile on you!

Other major email providers like Outlook, Gmail and Apple, stopped scanning email some time ago. Apple and Microsoft sing from the same song sheet, “We do not use email content for ad targeting in any way, anywhere, anytime …”