Apple today introduced the new iPod, the best digital music player and most popular portable video player in the world. The new iPod features a 60 percent brighter and more vibrant 2.5-inch colour display perfect for watching music videos right in the palm of your hand. The new iPod features seamless integration with iTunes 7 and the iTunes Store, which now includes popular video games designed specifically for the fifth generation iPod. The new iPod is available in a 30GB model at the new low recommended retail price of $380 incl. GST and an 80GB model, which holds up to 20,000 songs or 100 hours of music videos, for RRP $499 incl. GST.

>The worldds best digital music player has evolved into the worldds most popular portable video player too,, said Steve Jobs, Applees CEO. The new iPodds brighter and more vibrant display and longer battery life make it perfect for watching music videos right in the palm of your hand..

The new iPod features Applees patented Click Wheel for precise, one-handed navigation, and is seamlessly integrated with iTunes 7 which now features gapless playback for enjoying albums the way they were intended to be listened to. iPodds new Search and Quick Scroll feature makes it even easier for music fans to find exactly what they are looking for and Applees patent pending Auto-Sync technology automatically downloads digital music, podcasts, photos, audiobooks, and music videos onto the iPod and keeps them up-to-date whenever the iPod is plugged into a Mac or Windows computer.

With its stunning high-resolution colour display, iPod allows users to view album art and photo slideshows while playing music, or watch music videos and play games in full colour. Popular video games designed specifically for the fifth generation iPod include: Bejeweled, Cubis 2, Mahjong, Mini Golf, Pac-Man, Tetris, Texas Holddem, Vortex and Zuma, and are available for purchase on the iTunes Store.

The 30GB model features up to 14 hours of battery life for music playback and up to three and a half hours of video playback, and the 80GB model features up to 20 hours of battery life for music playback and six and a half hours of video playback.* The new iPod features brightness control allowing users to easily change the brightness.

Pricing and availability

The new iPod models are available worldwide through the Apple Store and Apple Authorised Resellers. The new 30GB iPod model in white or black is available for RRP $380 inc GST, and the new 80GB model in white or black is available for RRP $499 inc GST. All iPod models include redesigned earbud headphones providing superior comfort, fit and sound quality, and a USB 2.0 cable.

Optional accessories for the new iPod include: Universal Dock for RRP $48 inc GST, Apple Remote for RRP $48 inc GST, Apple iPod AV cable for RRP $48 inc GST, the iPod Camera Connector for RRP $48 inc GST and a new incredibly compact iPod USB power adapter for RRP $48 inc GST which at almost half the size of the previous USB power adapter, is perfect for charging your iPod while travelling.

Source: Apple Compuer Australia