Apple introduces the new U2 iPod


SYDNEY, Australia – 7 June 2006

Applee today introduced the new iPodd U2 Special Edition as part of a continued partnership between Apple, U2 and Universal Music Group (UMG). The new U2 iPod is based on the fifth generation 30GB iPod and holds up to 7,500 songs, 25,000 photos or over 75 hours of video and features a distinctive, all-black stainless steel enclosure, red Click Wheel and custom engraving of U2 band member signatures. U2 iPod customers will also receive 30 minutes of exclusive U2 video downloadable from the iTuness Music Store. The new U2 iPod is available immediately for $499.00 RRP inc GST.

>Weere thrilled to continue working with one of the greatest bands in the world to bring U2 fans a special edition of the worldds best digital music player,, said Greg Joswiak, Applees vice president of worldwide iPod Product Marketing. With its distinctive new design, including an all-black stainless steel enclosure, the new U2 iPod is sure to be a hit..

Featuring seamless integration with the iTunes Music Store and the iTunes digital music jukebox, the new U2 iPod features Applees patent pending Auto-Sync technology that automatically downloads digital music, podcasts, photos, audiobooks, home movies and music videos onto the iPod and keeps them up-to-date whenever the iPod is plugged into a Macc or Windows computer using USB 2.0. The new U2 iPod features up to 14 hours of battery life for music playback.*

Pricing and availability

The new 30GB U2 iPod is available immediately through the Apple Store and Apple Authorised Resellers for a RRP of $499.00 inc GST. The new U2 iPod includes earbud headphones, USB 2.0 cable, a case and dock insert. U2 iPod customers will also receive a coupon for 30 minutes of exclusive U2 video content downloadable from the iTunes Music Store.**

iPod requires a Mac with a USB 2.0 port and Mac OSS X version 10.3.9 or later and iTunes 6; or a Windows PC with a USB 2.0 port and Windows 2000, XP Home or Professional (SP2) and iTunes 6.

* Battery life and number of charge cycles vary by use and settings. Music capacity is based on four minutes per song and 128-Kbps AAC encoding; video capacity is based on H.264 750-Kbps combined with 128-Kbps audio; and photo capacity is based on iPod-viewable photos transferred from iTunes.

** Not available in all countries.

Source: Apple