The Apple iPhone 12 5G comes in two flavours, each with two sizes.
The iPhone 12 series with a dual camera starts with the entry-level 5.4″ mini from $1199 and the standard 6.1″ from $1349. The only options are 64/128/256GB.
The iPhone 12 Pro series with a tri-camera starts at $1699 for the 6.1″ and $1849 for the 6.7″ Max. Memory options are 128/256/512Gb.
Perhaps the biggest change is the move to MagSafe Qi wireless charging, and a new Ceramic Shield front toughened glass.
Or that it no longer provides a charger and earbuds in the box – these are optional extras.
Apple does not release battery mAh capacity nor RAM size. Except to say that these are sufficient to provide the claimed Apple experience.
The mini and 12 share the same dual camera and the Pro and Max a tri-camera
The Max has a slightly better hybrid zoom range. LiDAR depth sensor and enhanced sensor-shift OIS.
While 5G rollout here is patchy at best, it is coming faster than you think. While lower-cost 4G iPhone SE and iPhone 11 will still dominate sales for a year or so Apple is back in the race.
Overall, the iPhone 12 mini is going to be very popular because it shares 99% of the 12/Pro series tech and offers a smaller pocket size for those without deep pockets.
I am surprised that the main difference between the 12 Pro and Max is just a .6″ larger screen making the Pro with extra storage the likely sweet spot.
As usual, Apple has produced a range that easily meets its users’ expectations.
Watch for other Apple announcement soon here