Apple Music, Guvera join Sonos

Sonos owners are about to get two more services to add to its arsenal, allowing the music streaming service to really pull out ahead of its competitors.

The leader of the multi-room music category is undoubtedly Sonos, one of the companies that basically invented the category that involves synchronising audio from one room to another, and it’s about to show its dominance with the addition of two services.

Any Australian with an active Apple Music subscription is about to be able to get the service on a Sonos system, with December 15 being the date that will see Apple’s streaming music service arrive on the Sonos synchronised music system.

“Streaming is bringing more music into everyone’s lives,” said John MacFarlane, Co-founder of Sonos and Chief Executive Officer, adding that it’s “a better life”.

“The introduction of Apple Music marks an inflection point for streaming and its mass adoption,” he said. “Now that we have access to virtually all the music on Earth, how music lovers listen to it is even more important. We are honoured to bring Apple Music to Sonos listeners all over the world.”

That means Apple Music subscribers with their own playlists and stations will be able to tune in at home on the Sonos, while listeners will be able to wake up with Beats 1 if they want to do that, too.

“Many of our members love Sonos and want to enjoy our service throughout their homes,” said Eddy Cue, Senior Vice President of Internet Software and Services at Apple. “We’re thrilled to be working with Sonos to provide the Apple Music experience in even more places fans enjoy music.”

December 15 is the time this will launch, but remember that it will launch as a beta, so if there are any bugs, expect them to be updated as time goes on.


Apple Music isn’t the only service launching, by the way, with Aussie music service Guvera also finding its way to the Sonos system.

According to folks at Guvera, platinum members of the service — basically, the people who pay because they don’t want ads — will get the access to Sonos, while regular Guvera customers will be able to try streaming through Sonos on a two week trial.

“Joining with Sonos strengthens Guvera’s user experience and we look forward to our customers being able to browse, play and take music with them around their homes,” said Daren Herft, CEO of Guvera.

“This partnership is an important step in providing exactly what our customers want. It gives them the power to take control of their home listening experience.”

Guvera subscribers should see this service in their Sonos music services window now, with Apple Music arriving in the coming weeks.