Apple’s Bondi Junction store in Sydney has re-opened with a fresh new look and layout. Located next to Westfield Bondi Junction, the refreshed store offers visitors a streamlined Support Area as well as a new Forum space.
The Support Area is a meeting space for customers to speak to an expert about product repairs, get help or advice. The Support Area was originally the ‘Genius Bar’ however this is being phased out. Customers can schedule a support meeting online or drop in to the store to make arrangements.
A learning forum
The new Forum is intended to bring the community together with artists, experts, teachers and performers. Customers can learn how best to use their existing Apple devices or try out new products. They can experience guided tasks across a variety of subjects including coding, drawing, content creation, fitness and more. For more information about forum events happening right now, visit the Today at Apple site here.
The Forum space is surrounded by two luxurious ‘living walls’ that climb over 10 meters high and are each home to over 7000 plants. The Forum features a giant screen that can mirror up to two devices’s displays at the same time, and is used for teaching and promotions.
Other minor changes include updating the familiar Apple product tables to a new design that matches other stores around the world. They also switched woods from maple to oak.
You will also find new task-centric display areas around the store. These include related products for things like work, smart home, apps and cases.
The new Bondi Apple store is open to the community. It’s a place to share ideas with like minded people or just drop in to use the free Wi-Fi. Visitors don’t need to own an Apple product to participate in Forum events or speak to the support team.