How do you beat the Samsung’s and Sony’s of the world when they’re competing hard with top smartphones sporting solid cameras? You join them and up your game, which is exactly what Apple is doing in the 2015 iPhones.

This week, the iPhone you bought last week, or even possibly the one you upgraded a year ago upon release is now well and truly out of date, as Apple has taken the covers off its upgrades to the iPhone 6 and iPhone 6 Plus.

As such, you’ll find two new flagships in the Apple range, with the company doing what it does every year and taking the spots of the original devices before moving the previous generations down the line.

For the next year — from September 2015 to what we can only assume will be September 2016 — the iPhone 6 and iPhone 6 Plus will receive an “s” on the back, with some upgrades on the inside, at the camera level, and with a change underneath the screen.

With that “s”, they will now be called the iPhone 6s and iPhone 6s Plus, and these are likely to be upgrade paths for people with an iPhone 5, 5s, 5c, or even a model for people who just have to have the latest and greatest.

So what’s inside these new phones?

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Let’s start with an upgrade set of insides, with the A8 from last year’s iPhone getting upgraded to a faster A9, with is 64-bit and offers better performance and what Apple suggests should be better battery life.

The casing of the phone has changed a bit, too, with a higher grade aluminium (7000 series) there to address any complaints of bending in the various phones, while the glass for the display has been made more solid with the same “ion-strengthened” technology used for the first Apple Watch, the ones that aren’t coated in sapphire glass, anyway.

Under that glass, you’ll find the same screen from last year, with either a 4.7 inch 1334×750 display in the iPhone 6s (326 pixels per inch) or a 5.5 inch 1920×1080 screen in the iPhone 6s Plus (401 pixels per inch).

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Where Apple is changing things up is the inclusion of a “Force Touch” panel, the same technology the company used in the Apple Watch, which it has renamed “3D Touch” for this release. This concept relies on Apple’s “Taptic Engine” which allows your display to pick up on varying levels of push to do different things, such as the “Peek and Pop” feature Apple is programming into iOS 9 which will let you take a closer look at emails or webpages by pushing in a little harder, with a preview popping up.

We’re not quite sure what else this feature will do just yet, and right now it comes off as a bit of a gimmick, though apple seems to suggest it might save time allowing you to look at something without having to go fully fledged into the app, which given you can just leave by pressing the home button doesn’t seem as big a deal.

Still, it’s a new phone, so it needs something wow, and a screen with responsive pressure is one of those things.

A bigger “wow” factor, however, will likely come from the improvements to the cameras on the phone, and this time, it’s both the front and the back that benefit.