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As such, you’ll find a jump from 8 megapixels all the way up to 12 megapixels on the back, with some sharp auto-focus technology packaged in, and support for 4K Ultra HD video capture.

That last one — 4K capture — is one of those things we never thought we’d see an iPhone handle, and means that anyone with an iPhone 6s or 6s Plus will soon be able to capture video in 4K, edit it on an iMac 27 with Retina or Mac Pro, and show it on a 4K TV.

Capturing 4K video also means 8 megapixel images can be extracted from the video, similar to what Panasonic did in its game-changing G7 mirror-less camera.

These 12 megapixel images will also work in conjunction with the 3D Touch technology under the panel, and if you capture a “Live Photo”, you’ll be able to push a little harder on the screen and see that image come to life, with a moment or two before and after the image captured in the process at the same time.

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The front camera isn’t missing out on a change, either, and this is one of those things we’re surprised it took Apple as long to update as it has.

You see, on the iPhone 6s and iPhone 6s Plus, the front-facing camera has jumped from 1.2 megapixels all the way up to 5 megapixels.

That’ll mean good things for anyone looking for better quality and less noisy selfies, but to assist, Apple is also making the screen flash a bright colour to act as a flash, a concept we’ve seen LG (among others) try in the past on its devices.

“The only thing that has changed with iPhone 6s and iPhone 6s Plus is everything,” said Phillip Schiller, Apple’s Senior Vice President of Worldwide Marketing, adding that “3D Touch lets users interact with iPhone in entirely new and fun ways, and the innovative Live Photos brings your pictures to life.”

“These are the most advanced iPhones ever, with 7000 series aluminium, ion-strengthened glass, the new 64-bit A9 chip, 12-megapixel iSight and 5-megapixel FaceTime HD cameras, faster Touch ID, LTE and Wi-Fi. Customers are going to love them.”

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The good news is that unlike every other Apple announcement made this week, we actually have pricing and availability for these models, with the 4.7 inch iPhone 6s fetching a price of $1079 for the 16GB model, $1229 for the 64GB model, and $1379 for the 128GB edition.

Meanwhile, the 5.5 inch iPhone 6s Plus grabs a price of $1229 for the 16GB edition, $1379 for the 64GB model, and $1529 for the 128GB model.

Both editions will come in gold, silver, space grey, and a new rose gold metallic finish, and all will come with 4G LTE, 802.11ac, Bluetooth, GPS, and a fingerprint sensor.