Arlo is well known for its smart home security cameras and accessories. The company’s recent announcement that it had reached 1 million paid subscribers reinforces the growing popularity of the category, and that smart home security is an essential part of any modern home.
Arlo’s subscription service, called Arlo Secure, provides access to cloud-based camera recordings as well as artificially intelligent image recognition technology. This can interpret the footage to identify people, pets, packages and even vehicles. The service can then notify users that, for example, a package has been delivered, picked up, or a car has appeared in a driveway.
One of the key benefits of Arlo’s image detection is that it reduces the amount of notifications that people would otherwise be sent when a camera detects motion. People can now choose to be notified only when a package is dropped at their front door, for example, or when a car pulls up in the driveway. Pet detection is also popular, where people can be notified when their pets visit a particular room.
The Alro Secure subscription service can also provide potentially life saving features including Smoke and CO detection when coupled with Arlo’s smoke alarm.
The acceleration of our subscriber base continues with paid accounts nearly doubling since March 2021. Achieving this milestone faster than forecasted demonstrates Arlo’s ability to provide trusted smart home security solutions that address fundamental customer needs.
Brad Little, Vice President & Managing Director APAC
Arlo Secure subscription plans start from $4.49 per month for a single device or $14.99 to support unlimited devices in the home. There’s also an Arlo Secure Plus plan for $21.99 that gives users access to highly detailed 4K video recordings.
Features of Arlo Secure subscriptions include:
2K (Arlo Secure) and 4K (Arlo Secure Plus) Cloud-based Video Recording – View 30 days of recordings securely stored on Arlo’s Smart Cloud platform for ultimate peace of mind and protection even if the device is damaged or stolen in a break-in, storm or other physical incident.
Unlimited Cameras – Users can enjoy Arlo Secure service for all cameras in their home with one all-encompassing plan. Add new Arlo cameras for no additional charge.
Advanced Object Detection – Arlo processes and filters 50 million events each day through advanced object detection backed by visual artificial intelligence, allowing for better recognition of people, packages, vehicles, and animals to add key context to notifications and reduce unwanted alerts.
Smart Interactive Notifications – Users can take quicker action by responding to rich notifications or viewing an animated preview of a notification video through the lock screen on their smartphone or other smart device.
Smoke and CO Alarm Detection – Get notified when the camera hears a smoke or CO alarm triggered.
Cloud-based Activity Zones – Users can reduce unwanted notifications by highlighting specific areas on their property where they want motion to be detected.
Call a Friend – Customers can instantly call a friend through the Arlo App from their notification screen with one tap.
24/7 Priority Support – Subscribers get priority technical support through the in-app Help Center with omni-channel access to phone, chat, Community, or self-help articles.
All Arlo products ship with a free 3 month subscription to Arlo Secure Plus.