If you’re spending big on a new TV, you better hope it has the guts to last the next few years, and if you’re paying over $10K, you’ll want Ultra High Def on that bad boy.

There aren’t many people, mind you, who spend that sort of moolah on a television, but if you do, chances are you’re buying something really big, or something made by Bang & Olufsen, one of the only TV makers that can command that sort of cash.

This year, B&O’s TVs won’t just be expensive, though, and they won’t just feature the same signature Danish design you expect from the company. Nor will the TVs include a bonus feature that no other TV maker throws in, such as a stand that moves in position as past models have.

Sure, it will include a feature like that, but it won’t be the only big deal feature.

No, this year, Bang & Olufsen is throwing Ultra High Definition into a television, with a reveal of the BeoVision Avant, the company’s first 4K TV, displaying a resolution of 3840×2160, just like the ones made by LG, Samsung, Sony, and TCL.

“Our research shows that consumers want more and more from their televisions,” said Tue Mantoni, Bang & Olufsen’s CEO.

“People are pressed for time, and they want entertainment that just works so they can focus on it – and each other – rather than the technology itself. BeoVision Avant delivers on all counts. The name Avant is a nod to our most successful TV to date, the Avant launched in 1995. Just as the first Avant was a game changer in an analogue era, we believe the new BeoVision Avant will set the standard for what should be expected from a television in the future.”

If you’re spending more time in front of your TV, the argument is likely one that suggests you want the best quality, and that is what the Ultra High Definition content should bring, delivering a higher resolution picture to a higher resolution display, with four times the quality of a Full HD display.

The downside to this argument is content, however, and while there’s no 4K format outside of something you can download, there isn’t much to download yet. In Australia, the problem is even worse when you consider few have speeds before 20Mbps, making Ultra HD downloads less likely.

That said, if we were spending big money on a TV, we’d want it to support the new technology, even if Australia’s lack of a high-speed broadband infrastructure was the bottleneck, with the knowledge that eventually (eventually, eventually) the government would provide a fix for this.

Until that time, however, B&O’s BeoVision Avant will upscale Full HD content to the Ultra HD display, taking care of noise with noise reduction, adapting to light using Bang’s Chromatic Room Adaptation, and including modes developed for both movies and games to change the temperature and speed of the display.

Internet functionality is also thrown in, with Bang & Olufsen’s Smart TV software, support for DLNA to send content from your mobile or tablet to the TV, and even support for the Hybrid Broadband TV (HbbTV) that is gradually being rolled out.

You’ll also find six HDMI connections — five of which are compatible with UHD — and two USB ports, with a three channel speaker system built into the TV, made up of a 2 inch midrange speaker on the left, a 2 inch midrange on the right, a 2 inch in the centre, and a 4 inch woofer for the bass, all of which is powered by a 60 watt Class D amp.