Today in a prelude to the Australian HIFI and AV Show in Melbourne, BenQ launched its newest projector, the W11000. This projector could well be a real game changer. Why? Three letters: U, H and D.

Now the W11000 isn’t the first Ultra High Definition home theatre projector to be released in Australia, but it is the first competitor to Sony, which has had the category to itself for several years. Sony’s models – which are actually full 4K models, with a resolution of 4096 by 2160 pixels, but are also fully UHD compatible – range in price from $14,999 to somewhere around $90,000. That’s the fruit of having an effective monopoly.

BenQ is going to kill in this market because its RRP is a much more approachable $7,999. And that’s in the same ballpark as the price of premium 65 inch UHD TVs. Yet, really, where is the greatest advantage of UHD to be realised? I’d suggest that it’s in really big screens.

Naturally, BenQ says that this projector is good for screens up to 300 inches.

BenQ W11000 UHD projectror

This being a BenQ projector, it is based on DLP technology, in this case using a Digital Micromirror Device measuring just two thirds of an inch for a pixel size of 5.4 micrometres.

The projector features both vertical (65%) and horizontal (27%) lens shift and a 1.5:1 zoom range. BenQ specifies the native contrast ratio at a modest 4000:1. But thanks to the dynamic iris this is stretched to 50,000:1 The lens system uses fourteen individual pieces in six groups for the fine focus needed to fully realise UHD. The brightness is specified at 2200 ANSI Lumens. One of the two HDMI inputs supports the HDCP 2.2 copy protection scheme required for UltraHD Blu-ray.

The projector is big and heavy as befits a premium model. It weighs nearly 15 kilograms.