BenQ ups quality: better tech means happier customers

Computer monitors aren’t a popular topic for most, but if you’ve ever complained about the colour and viewing angles of your desktop’s screen, BenQ’s latest announcement is sure to grab your attention.

From this month, BenQ monitors will now ship with a Vertical Alignment panel, also known as VA technology.

In monitor manufacturing, there are typically three main types of LCD technology used: Twisted Nematic (TN), Vertical Alignment (VA), and In-Plane Switching (IPS).

Out of these, the latter – IPS – is often seen as the best tech there is, offering superior viewing angles and life-like colour, with TN rated as the lowest.

You’ve probably seen the TN technology on most laptops, and you can easily identify it thanks to the horrible viewing angles often associated with it.

Vertical Alignment technology is often seen as a sort of middle-ground for the technology, coming up with solid viewing angles and strong colour recreation, but without the high cost that IPS panels are known to have.

With BenQ switching their entire range to this middle-ground technology, the company has made a decision to ditch the weaker panels often seen in monitors in the low-end of the market, making their range a viable option for students with a keen interest in photography, arts, and video, but who wish to spend well under $500.

“Twisted Nematic (TN) LED and In-Plane Switching (IPS) panels only come with a 1000:1 native contrast ratio, where VA LED panels boast an ultra-high native contrast ratio of 5000:1, bringing astonishing colour depth and definition from the brightest whites to the deepest blacks with the greatest subtlety and clarity,” said Chee F. Chung, BenQ Australia’s General Manager.

“Other advantages to VA panels include a wider viewing angle to accommodate a bigger audience more comfortably, and true 8-bit colour delivers smoother and more stable colour transitions by rendering a total of 16.7 million colour shades.”

Better panels means a better using and viewing experience, but that doesn’t necessarily mean higher prices, with BenQ’s range starting at $179 for a 21.5 inch monitor and fetching all the way to $399 for a 27 inch.