Now with eSIM, Boost Mobile wants you to dump your telco

Boost Mobile eSIM launch iPhone
Image: Chris Button

Boost Mobile has officially launched eSIM plans in Australia, becoming the latest telco to let you ditch the physical card.

Described by Boost Mobile founder Peter Adderton as “big telco’s worst fear”, eSIM, or embedded SIM, provides more flexibility and “changes the relationship consumers have with their telcos”. This refers to the added ease of changing networks, lowering the commitment to plans that no longer provide the same level of value. No longer tethered to a small plastic card, eSIMs operate digitally via compatible handsets.

Yesterday, the crew spotted a quiet pre-announcement launch in Boost Mobile’s app, foreshadowing today’s reveal. Now, the option to purchase an eSIM is available via an updated version of the My Boost Mobile app. As recently as last night, the telco’s website stated that it “doesn’t currently have eSIM capability yet”, which has since been updated to reflect the newly available eSIM options. Boost Mobile’s eSIM page, previously blank, is now fully populated with all the details.

eSIM technology has been around for a while, but the adoption rate has been slow. Boost Mobile cites research from tech analyst firm Telsyte suggesting that 46% of Australian smartphone users have an eSIM-compatible device. However, the same data indicates that only 12% currently use the technology.

Many phones, including the latest iPhone, Samsung Galaxy range, and Google Pixel devices support eSIM connectivity, while older devices rely on a physical slot.

Following the launch, Boost joins Vodafone MVNOs TPG and iiNet as the latest Australian telcos to offer eSIM connectivity. Regarded as a convenient method of changing network providers, eSIMs mean you don’t need to visit a store or order a card online. Aside from the benefit of reduced plastic use, it also lets you easily swap between different numbers for personal use, work and travel.

Boost Mobile dips toe into eSIM

When you open the My Boost Mobile app, you can see the option to purchase a prepaid eSIM plan. Tapping on the prompt takes you to another screen that assesses your phone’s compatibility. Using my iPhone 15 Pro, the app instantly told me it was compatible with the new service.

A mobile virtual network operator (MVNO) that uses the full Telstra 5G network, Boost Mobile offers an affordable alternative to Australia’s biggest telco. For comparison, the cheapest 28-day prepaid Telstra SIM plan is $35, while Boost starts at $22. With eSIM now part of Boost’s arsenal, there’s even less friction involved with signing up.

“As an industry we have traditionally made it way too hard for people to port in and out,” Adderton said. “Putting up barriers between switching telco serves the company, not the consumer.”

“We believe there are many Australians sitting on the fence, wanting to change telcos but are worried about how to do it, or concerned about losing their number. With eSIM there’s no need to put up with a below-standard experience when the technology and innovation is there to easily move across to a telco that will work hard for you.”

Coinciding with Valentine’s Day, Boost Mobile referenced “situationships”, the nebulous area between a friendship and a committed relationship. The youth-focused telco implored Australians to dump telcos they weren’t happy with, even sharing a breakup-themed Spotify playlist to set the mood.

Boost Mobile’s 28-day prepaid eSIM plans start at $22, with bonus data applying to the $35 tier and above. Make sure to compare with the cheapest SIM plans to save on your phone bill.

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