Canon Australia, in partnership with specialist imaging supplier Foto Riesel, has today launched an exciting, new and unique imaging experience store in Sydney.

Destined to impress enthusiasts and professional photographers, Foto Riesel Sydney’s new digital darkroom store offers a specialist, custom printing centre featuring a range of output options including high-end Canon large format inkjet printing. The new imaging experience store was developed to ensure that all printing and display demands can be met at home or in-store

The new store enables consumers to experiment with a range of colour management tools, monitors, printers and various software options, with assistance and training from experienced Foto Riesel staff. Their images can then be printed at the highest quality possible and at any size, up to an impressive 1.1m x 12m. Consumers will also have the unique opportunity to experiment with a range of state-of-the-art Canon printers, top-quality Canon inks and a huge selection of papers prior to purchasing their equipment.

To ensure high-quality, professional outcomes for all photographers, the new store will stock colour management tools, post-production software, graphic tablets and instructional books to assist consumers in establishing their own individual digital darkroom for fine art printing at home.

“Our joint research revealed huge opportunities to help consumers achieve their outcomes more effectively, so we are thrilled to have partnered with Foto Riesel to offer consumers this unique experience,” says Darren Ryan, Marketing Manager, Canon Australia. “By combining the talents of an established imaging supplier with Canon’s full range of digital imaging solutions, consumers will benefit from the advantages of Canon’s photography and output offering. This includes being able to work with the Adobe RGB (1998) colour profile and thereby maintain colour consistency from image capture through to output as a print or a projected image.”

“To the best of our knowledge, no one else in Australia offers this unique service and we are excited to be at the forefront of this level of customer engagement,” says Mark Alderson, Managing Director, Foto Riesel. “The concept has developed far beyond our original expectations and we are excited to open a store that we believe sets a new benchmark in customer experience. We will be offering custom fine art printing that caters specifically to the needs of customers who wish to see their images printed in large format and at the highest possible standard. We will also be selling customers the complete solution so that they can produce their images themselves at home or in their business.”

The new store promises consumers a variety of choice and flexibility. Everyday photographers can experience Canon’s renowned PIXMA inkjet printers and SELPHY compact photo printers. With the help of Foto Riesel’s highly trained digital imaging staff, customers can have their images custom printed at any size, up to a huge 1.1m x 12m on the high-end Canon imagePROGRAF iPF8100 44-inch printer. Foto Riesel also offers customers a convenient ink-on-demand service, eliminating the need to search around for someone who stocks the cartridges you need by allowing customers to order ink online and be assured of a 24-hour delivery service Australia-wide.

As an additional service, the Foto Riesel store will also offer training in digital output for consumers. Training opportunities will include one-on-one tuition for customers with specific training needs, through to small group workshops covering more general digital darkroom and output content. The store will also house a full range of solutions to allow customers to manage the full lifecycle of an image from capture to management to print.

Other locations

Foto Reisel is a Sydney-only store, so at this stage the service is limited to the one location. Canon are talking to retailers in other Australian locations, but there are no definite plans as yet.

The new Foto Riesel Sydney store is located at 360 Kent St, Sydney.

Art on Demand

The store will also offer exclusive access to Art on Demand. New to Australia, Art on Demand allows customers to select an image from a bank of well-known artworks and have a print made to order for their home or office. To enhance the custom printing service, Foto Riesel will also offer off-premises framing services, and will stock artwork hanging systems.

It is anticipated that the Art on Demand service will amount to 300 kiosks throughout Australia and New Zealand, but there are no details at the time of writing on exact timing and location.

Source: Canon and GadgetGuy staff