Consumer dependence on Wi-Fi routers for a connected home has eclipsed the smartphone as the number one technology US adults cannot live without.
The Customer and Product Experience 360 (CPX 360) Survey by iQor found Wi-Fi routers are the backbone of a connected home delivering audio, video and data content to its connected devices.
iQor says 64% of US adults could not be without Wi-Fi for more than one day and that percentage is only going to increase.
According to respected Australian technology researcher Telsyte the average home will have over 30 devices connected to the router by 2021. All will rely on a connection with the cloud to deliver smart home services.
Air conditioners, ovens, coffee machines, solar panels, door locks, hot water systems, sprinklers, light bulbs, security cameras, TVs and fridges are just some of the home devices already establishing a footprint in the world of the Internet of Things.
Autumn Braswell, COO, LinQ Integrated Solution at iQor said, “The fact that the Wi-Fi-connected smart home is the most important technology consumers don’t want to be without – over the smartphone – is a shift that technology experts and brands must understand and plan for, because this is a relatively new market and consumer adoption is not yet mainstream.”
“Currently, there is no clear brand owning the connected home customer experience. We believe that whoever can help consumers fully realize the potential of the connected home reality—and connect multiple devices for maximum impact, security and efficiency—will emerge as the brand leader five years from now,” she added.
iQor’s CPX 360 survey also revealed other, pressing smart home-related concerns.
IoT Security Concerns Top Consumer Smart Home Fears
The CPX 360 survey reports that most consumers are concerned about the lack of security from hackers who might hack into smart devices in the home.
- 79% of baby boomers fear hackers breaching a smart connected device in their home.
- 58% list data and privacy fears rank second as device manufacturers have more access to data – real-time conversations, voice patterns and search history. These security concerns are a potential barrier for mass consumer connected home adoption.
Brad Russell, Research Director for Connected Home, Parks Associates, said, “Companies are working to adopt best practices for IoT data security and management to allay concerns and deliver peace of mind, including more stringent efforts to secure the home network by deep inspection of incoming and outgoing traffic and monitoring of edge devices to alert for anomalous behavior.”
Consumers Fear a “Cascade Effect” Among Connected Home Devices
The promise is a fully connected home that shares information and simplifies tasks. The CPX 360 survey reports that consumers are afraid of the “cascade effect” – one device fails and all fail – in the smart home ecosystem.
Complexity is also a big issue.
- 63% had set up issues
- 48% had operation issues
- 31% found it difficult to get a device to interact with other devices
Brasswell said, “The connected home contains multiple devices, from a variety of device manufacturers, that are all supposed to work together in harmony. When an issue arises, consumers often do not know how to identify where the issue resides: with connectivity to the internet, with the device itself or with a different device it is connected to.”