Coles shoppers in Sydney can now use a qualified Coles shopper Airtasker to go to the store, select your groceries and deliver them to you at the time you specify.

It is part of the rapidly expanding, internet enabled, service economy that matches tasks with taskers.

The Airtasker Shop and Deliver service helps Coles customers get their shopping done through a customised [email protected] website (www.airtasker.com/coles) supported by Airtaskers who have earned an exclusive Coles Badge.

To earn the badge, Airtaskers have to complete a Coles branded shopping guide setting out how to pick and pack customer orders to maintain optimum quality and freshness and meet required criteria on Airtasker.

The 12-month [email protected] Sydney trial offers a new level of personalisation and convenience to Coles online shoppers. Not only will customers be able to specify precisely the delivery time they want, but one-to-one communication between Airtaskers and Coles shoppers will ensure shopping lists can be changed and missing items can be substituted based on personalised, real-time preferences.

Coles Online General Manager Karen Donaldson said, “We know our customers enjoy the convenience of having their groceries delivered by Coles Online. This trial with Airtasker will make shopping even more convenient by allowing customers to deal directly with the person doing their shopping and bringing it to them. Whether it’s picking up a box of nappies at midnight or specifying unripe avocados so you can eat them later in the week, we think customers will love this new level of personalised service.”

Airtasker co-founder and chief executive Tim Fung said he was excited about how the [email protected] partnership can help people spend more time on the important things. “Grocery shopping is one of the fastest-growing tasks on the Airtasker platform as Australians get smarter about how they use their time,” he said.

[email protected] is now available from 64 stores across Sydney.

How it works

Coles shoppers put up a task on Airtasker. Qualified Airtaskers will respond with a price for the job.

Participating stores

Ashfield; Asquith; Balgowlah; Baulkham Hills; Berowra; Birkenhead Point; Blacktown; Bondi Junction; Bondi Westfield; Brighton Le Sands; Broadway; Burwood; Caringbah; Carlingford; Castle Hill; Chatswood; Chatswood Chase; Clemton Park; Concord; Dee Why; Earlwood; East Village; Edgecliff; Engadine; Epping; Five Dock; Forestville; George St; Gladesville; Greenacre; Hornsby; Mona Vale; Neutral Bay; Newport; North Rocks; North Sydney; Oatley West; Pagewood; Parramatta; Parramatta North; Pyrmont; Ramsgate; Randwick; Revesby; Rhodes; Rose Bay; Roselands; Rouse Hill; St Leonards; Stanhope Gardens; Surry Hills; Sutherland; Sylvania; The Grand (Dee Why); Top Ryde; Turramurra;  Warriewood; Warringah; Waterloo; West Pennant Hills; West Ryde; Westmead; World Square; Wynyard Express.