CES 2019 was awash with 8K TVs – the next attempt by TV
makers to get you to open your wallet and throw away your not so old, perfectly
good TV! What happened to TVs being a 10-year purchase?
It seems like only last year that 4K TVs started to gain
traction. For the most part, that was due to nearly all TVs in stores being 4K
and the gradually increasing content on 4K Blu-ray and streaming services like
First, and most important, there are now several dozen 4K
LCD TV’s less than $1,000.
These include brand names like Samsung, Sony, LG and
Panasonic or 55” no-name brands from $500. If you are going to spend less get a
brand name if only for warranty and support.
In fact, at the recent Consumer Electronics Show 2019 TCL, a
substantial TV and TV panel maker said that 99% of TVs it sold were under
US$2,000 – leaving a scant 1% in the premium category over $2,000. We suggest
that TCL was convenient with its stats – most TVs sold are under A$1000!
My spies at JB Hi-Fi confirm that the sweet spot under
$1,000 for 55” is $600-700 (Sonic, TCL and Hisense), with 65” at $895-995
(Soniq and TCL). Of the brands/models, it
lists, most – 87 – are 4K.
JB’s 4K Brand segmentation is LG (17 models), Samsung (17),
Sony (16), Hisense (12), TCL (11), Soniq (7), Panasonic (5) and Teac (2). Price
segmentation for TV’s <$1000 (34), $1000-2000 (27), $2000-3000 (12),
$3000-4000 (8) and $4,000+ (6). While JB’s range is comprehensive that does not
include dozens of the cheaper no-name,
online, house and run-out brands – there is so much choice.
Second, and far less important is that my JB Hi-Fi spies say no one comes in looking for an HD/FHD TV any more
4K is what everyone buys because that is what is in the store. They say there is no, repeat, no demand for HD or FHD, let alone 8K. Its more an issue of OLED if you can afford it, backlit Quantum Dot next, and edge-lit LED/LCD for the bulk of sales. And, all TVs are smart these days.
4K comprises a very small
part of main-stream content catalogues
According to HD report, there are around 600 4K Blu-ray titles currently (many are duplicated as special or commemorative, repackaged, re-releases) compared with a main-stream catalogue of over 20,000 FHD/DVD/Blu-ray titles – 4K is 3% of the catalogue. That does not include tens of thousands of non-mainstream distribution or country/language specific DVD/Blu-rays.
Netflix lists just over 500 TV series and movies (this has grown substantially from a low base in early 2018) from a catalogue of just under 15,000 titles. Most free-to-air content is HD (720p) with selected channels at FHD (1080p). Foxtel has one 4K channel for its IQ4 box.
8K take-up will be very much slower for several reasons.
Data stream – getting content to the set over the Internet
8K resolution is 7680 x 4320 (33,177,600 pixels) – around 100Mbps (Megabits per second) to stream (with substantial buffering).
4K is 3840 x 2160 pixels (8,294,400 pixels) – 25Mbps to stream (with limited buffering to keep ahead of play)
FHD is 1920 x 1080 (2,073,600) – 5Mbps to stream
HD is 1280 x 720 (921,600) – the latter is what most free-to-air channels transmit.
NBNs top tier is 100Mbps (Megabits), but you cannot sustain that. 8K streaming is not really achievable without huge buffering.
Upscaling is a vital feature of 4K and 8K TVs
Upscaling means adding an extra pixel around the original
pixel to approximate a higher resolution image.
4K adds four extra RGB pixels to FHD – interpolating the
image. Upscaling from FHD is passable, but from
HD is poor.
8K is will have to
insert 16 extra pixels to FHD. The images
I have seen with my discerning eye are poor – soft focus at best. Imagine
Imagine blowing up a postcard
sized print to A4 – that is what bad upscaling looks like. Sure, with buckets of processing power and lots of AI to
interpret metadata you may get an acceptable 4K to 8K upscale.
8K Upscale systems might be technically impressive, but you can’t create fine details from nothing, and upscaling
is always inferior to native video.
So where are the 8K TVs going?
At the HDMI Forum at CES 2018,
it said 400,000 8K sets would go entirely to China. It estimates that 900,000 will
ship in 2020, with at least half to China and the rest to affluent Asia.
Well, is 8K better?
Of course, it is with native content. Catch 22 – Unless you
have the most ludicrously powerful computer with access to hugely limited
YouTube 8K content you won’t get native content any time soon.
While modern movies shoot in 5 to 8K and downmix, it will be
a long time before they are shot at resolutions
allowing an 8K downmix. And, it will take
four Blu-ray discs to hold a typical 8K movie.
8K is also going to require at least HDMI 2.1 and, so far, devices using this are at best on
the drawing board.
8K Association launches at CES 2019
Founding companies for the 8KA include panel supplier AU Optronics (AUO) along with consumer electronics giants Hisense, Panasonic, Samsung Electronics and TCL Electronics. Panel supplier Samsung Display is also in the process of joining the 8KA. Specific goals of the organisation include:
Promoting 8K TVs and 8K content to consumers and professionals
Helping educate consumers and professionals about the 8K ecosystem
Helping secure 8K native content for members; encouraging service providers (especially OTT) to develop 8K offerings
Facilitating communication within 8K ecosystem to help with commercialisation
Developing initial technical requirements for 8K input signals;
Developing initial 8K TV categories and minimum specifications for image quality.
GadgetGuy’s take – lead the FHD sheep on to 4K greener and 8K greener pastures
Technological advances are exciting. I am sure that GadgetGuy will be right up there in reviewing the new 8K TV sets, HDR8000, 40-channel Dolby Atmos and extolling all the virtues.
By I can’t help feeling the push to new tech is a little to fast.
New smartphone models, once on a 12-month cycle are now 3 to 6 months, largely driven by an affluent Asia that wants
the latest and greatest. The Japanese have a tradition of annually throwing out
fully functional appliances to get newer ones with more features.
Then there is the pressing need to replace the remote with OK Google, Alexa or Siri. Or the need to cut the Foxtel cable (yes do it) and stream! Or use the TV as part of a multi-room Airplay 2 or another sound system.
What happened to TVs being a 10-year purchase? We can’t blame
planned obsolesce because the average TV
will last that long. We can mention planned FOMO – fear of missing out – of the
latest features. Marketing people – take a bow.
I doubt 8K will emerge as a viable TV format, even in the
next few years. The cost-value equation doesn’t make much sense, especially as the industry is still feeling its
way with 4K.