We’re not quite sure what becomes of most of the batteries we send to the trash, but it’s probably not good for the environment. But big battery brand Energizer wants to fix this, and is doing so with some innovation of the green variety.
This week, the company sent word that it was reinvigorating the field of batteries with a development that would make batteries better for the environment and still provide the same amount of power customers had come to expect.
“Industry experts long believed it was impossible to create a battery made with recycled batteries while maintaining performance,” said Michelle Atkinson, Global Chief Marketing Officer at Energizer.
“Our scientists welcome a challenge and have spent the past seven years creating just that – Energizer EcoAdvanced – our highest performing alkaline battery and the world’s first AA battery made with four per cent recycled battery material.”
Yes, it’s a battery, and a battery that looks like one you’ve used time and time again, and likely would later, but the difference between Energizer’s EcoAdvanced battery and a standard alkaline battery is what’s on the inside, with a new approach that Energizer says transforms recycled materials from batteries into an active ingredient that performs as well as other batteries.
By using this recycled ingredient, Energizer doesn’t require a pure original material, and can recycle something old to make something new, while still providing the power people demand.
Energizer tells us that the batteries being recycled come from countries around the world that have battery recycling facilities in place, and that since the active ingredients are being recycled, they can be recycled infinitely.