It wasn’t that long ago we heard all about the latest software features and hardware innovations from Apple at the Worldwide Developers Conference. Now, industry insiders anticipate Apple is set for one of the biggest 12-month periods in its history.
As reported by Bloomberg journalist Mark Gurman, we’re likely to see a frenetic Apple product release schedule between now and the first half of 2023. During this time, it’s expected Apple will launch a massive amount of technology across all of its portfolios, ranging from phones, to computers and wearables.
The Apple products to expect over the next 12 months
According to Gurman, the list of inbound Apple gear is a long one. Here’s a summary of what to expect:
- Four different versions of iPhone 14
- Three Apple Watches including a rugged version
- Multiple Macs powered by M2 and M3 processors
- The company’s long-awaited mixed-reality headset
- Entry-level and premium iPads
- An upgrade for the AirPods Pro earbuds
- A new HomePod
- An Apple TV upgrade
That’s a lot of tech. Gurman believes the upcoming iOS 16 update will provide a platform for the iPhone 14 models off the back of the revamped lock screen experience. On the hardware side, the Pro versions of the next iPhone will reportedly use an A16 processor, plus a 48-megapixel rear camera.
Not content to let iPhones take all the limelight, the upcoming iPad Pro models are tipped to house PC laptop-beating M2 chips alongside support for the multitasking Stage Manager platform. On the topic of M2, several Mac and Macbook Pro combinations are in development, with variations of Pro, Max and Ultra on the way. Gurman also expects we’ll see the M3 chip as early as next year.
While Apple has not yet explicitly confirmed any of the above products, Bloomberg has a strong track record of reporting on major technology announcements. It’s well worth reading the entire article to understand the full context of where these expected announcements are coming from. Of one thing we can be certain: brace yourselves for Apple gear galore before the year is out.
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The WWDC23 Apple event delivered few unexpected surprises in terms of new apple product lineup and upgrades vs prior gen. The biggest surprise of all was seeing Mac Studio getting an upgrade together with Mac Pro and without offering any differences. There’s definitely a risk of product cannibalization here, Mac Pro sales I believe will get hit very hard.
M2 Ultra chip on both models…So what are the users paying the extra $3k? Seems like the extra $3K price tag on Mac Pro vs Ultra is just for the extra internal PCIe slots? This is a very costly mistake Apple is making! Marketing-wise how do you differentiate the two?
That’s how Apple is making serious financial and strategic mistake here with such a lineup by risking cannibalizing their most high-end product – Mac Pro and seriously undermine Mac Pro sales in 2023/2024. This was a great day for Mac Studio as there is no need to buy Mac Pro unless you need to have those internal PCIe slots. But, If a user needs an extra expansion and slots, that user can just purchase the older intel-based Mac Pro. It’s much cheaper, more practical and makes more sense to do..
For the new Mac customers in 2023-24, they will be better off with buying the cheaper Mac Studio that runs on the same chip, same specs and cores as Mac Pro. That’s why upgrading Mac Studio this time was a shock to many of us as we did not expect it this time.
Overall, Apple’s desktop product segment at the WWDC23 seemed a bit chaotic and we have not seen any major iMac updates yet. Apple needs to better streamline their processes to make sure they keep timely updating the tech that sells well and generates them big profits + keeps them loyal & dedicated fan base.