The Ford Motoring Company has this week launched a new engine designed to offer better fuel efficiency without losing performance in its vehicles. But the story on Ford’s new concept isn’t just about performance, but also how the company plans to make its cars more sustainable.

Introduced in the new line-up of Ford Falcons, the EcoBoost in the FG Falcon MkII aims to deliver 6 cylinder performance with the economy of a 4 cylinder, thanks to the new engine technology.

With 8.1 litres per 100 kilometres, the Falcon’s EcoBoost engine claims 18% better efficiency than a six cylinder engine, effectively saving you money long term with the rising cost of petrol.

“Fuel prices are continuing to increase, and customers have told us they want better fuel efficiency, said Bob Graziano, Ford Australia’s President and CEO. “It’s about providing more power, more efficiency, and lower emissions. EcoBoost is the way we believe we will get there.”

Aspects of the Falcon have also been improved to accommodate the new engine, including a lightened chassis, new low rolling resistance tyres aimed to assist in improving fuel economy, and a six-speed automatic gearbox matched to the EcoBoost engine.

Inside the car, you’ll find the Ford Human Machine Interface, with a massive 8 inch colour touchscreen allowing you access to driving information, radio, heating controls, and a reverse camera. A USB port is included in the vehicle as is Bluetooth and iPod integration, ensuring easy multimedia access for most drivers.

But it’s more than just providing a better engine, chassis and experience, as Ford also aims to improve the environmental impact of its cars.

“We’re really focusing on taking weight out of the vehicle,” said John Viera, Ford’s Global Director of Sustainability and Environmental Matters. “It doesn’t matter if it’s a gas, a diesel, or a hybrid: you’re taking weight out of the vehicle and that takes less energy to move it.”

It’s not just about making the cars lighter or the engines more efficient, as Ford told us that it’s now using materials for the inside of its cars that come from sustainable resources.

To that end, the company is exploring reusing material from all sorts of places. The waste from denim jeans is being used under carpets in cars. Plastic bottles are being recycled and used in the interior, as is a foam material developed from soy plant oil.

“By the year 2013, the demand for vehicles will grow from 750 million to two billion,” Viera said. “We’re going to start running out of resources [and], a big part of what we do is think about recycling.”