iPhone owners already get the apps ahead of other operating systems, but now they might even get a chance at discounted movies, provided Fox has made them.
This week, Fox has clued us into an app it has made available for iPhone and iPad owners telling them when movies have dropped in price for purchase, not for rent. Called “Movie of the Day”, it isn’t so much an app that will tell you about a movie — facts, actors, etc — but rather that it’s on sale, highlighting one specific thing about it: the price, which is temporarily cut for 24 hours.
We’re told this is here to let people gain a bigger digital library at a discounted price, which sounds a little like a way of moulding us to stop buying optical media like DVDs and Blu-ray discs, instead shifting to the digitally owned copy.
“The Movie of the Day app is a super convenient way for consumers to access the movies they love at the touch of a button,” said Fox’s Mary Daily. “The app gives movie lovers access to an amazing array of movies every day at a great price.”
Movies found through this service aren’t technically being bought through it, and all of these transactions appear to go through the iTunes store.
In fact, all Fox’s “Movie of the Day” app really does is act as a 24 hour alert service, pointing you to a movie the company has temporarily cut the price of, which you could see if you searched for it on iTunes, too.
In essence, you don’t actually need the app to buy the movies, and all it technically does is point it out.