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You might know the name “General Electric” from the wonderful world of white goods and appliances, but at PMA this week, the “GE” brand will appear on a new line of cameras.

Priced from $129, GE’s new camera line-up will be shown for the first time in Sydney this week, and will feature 14 megapixel image capture across the board.

From $229, GE’s Power and Power Pro (above) series of cameras will offer up features such as high-speed 10fps image shooting, time lapse photography, a 3-inch LCD screen, and the ability to take HDR (high dynamic range) photos.

No idea yet on how these will perform in low-light, but we’re eager to take them for a spin and will report as soon as we have.