Google goes fashion first with Android Wear

The whole smartwatch thing hasn’t been super friendly to the more fashion focused brands, but Google is hoping to shake things up with a free addition to every Android smartwatch.

This week, if you own an Android Wear device, you get a bit of an early present of sorts, as Google reveals a few fashion brands are making their way to the electronic watch platform.


Provided your Android Wear device is up to date, you’ll find a good nine new faces waiting for you, most of which are free, and all from some form of known fashion icon.

There’s Ted Baker, Vivienne Tam, Zoe Jordan, and Asics, among others, most with free watch faces, which will appear on Android first, but will appear on the iOS app “in the coming days”.


For now, though, enjoy a freebie or two if you have an Android Wear device on Android.

Why not, it’s the holidays.