Google’s Pixel is the Android poster boy of smartphones. Yet recent reports show that it has shipped less than four million Pixel 1/XL and 2/XL to date. Google Pixel 3 needs to be fantastic.
By comparison Samsung (yes, it has several models/price points) shipped about 320 million handsets last year. Fortunately for Google, massive sales are not its primary aim.
The real reason is to produce a reference device to ‘keep the bastards honest’. Pixel is all about what a good Qualcomm-based Android handset running the latest patched version of pure Android can do. And it gives Google a better idea of what the technology levels and costs are in various handsets.
Sometimes we forget that many manufacturers ‘fork’ Android and overlay it with a user interface. Or provide heavily customised versions of apps like mail, camera etc. Some markets like China, North Korea, Russia, Sudan, Syria and almost all Arab countries require this as not many Google services are welcome.
Rick Osterloh is Google’s senior VP for hardware. He and former Sony and Xbox Executive and now Google VP for hardware Phil Harrison have been trying to turn the giant’s hardware division around. GadgetGuy reported on Made by Google back in February. It’s a good read.
Back to the Google Pixel 3
Last year Google acquired HTC’s smartphone Design team (some 2,000 engineers) and many patents for US$1.1 billion. That is not a lot of money as far as Google is concerned, but the intellectual property is what it wanted. Google and HTC now co-exist and collaborate. HTC’s new U12 Plus flagship will be in Australia soon.
So, we are going to see HTC’s smarts in areas like its U Sense and camera and Google’s top drawer hardware in the Pixel 3/XL – third time lucky.
Google Pixel 3 rumours
Release date sometime in October 2018
The possibility of three models codenamed ‘Crosshatch’, ‘Albacore’, and ‘Blueline’. One of these is a higher-specified ultra-premium device
Made by HTC so the build quality will be second to none
Qualcomm Snapdragon 845 (new 2nd generation 10nm version)
6GB/128GB storage – still no microSD
3 XL will have an Edge-to-Edge 5.8” OLED screen from Samsung. A notch on the XL like iPhone X and Huawei P20 Pro (see screen protector leak below).
Pixel 3 will be a traditional flat 5” OLED screen. There are rumours of pOLED from LG.
Both screens 18:9 legitimising the format
Single 16MP rear camera with increased post-processing capability more oriented to Google’s AI technology. Like Sony sticking to the single rear camera on its new XZ2.
Dual front camera with IR face recognition
Stereo speakers with VR enhancements – think of HTC’s Boomsound
Android P ‘One’ with two years of operating system updates and security updates for the life of the device
At least IP67
Pixel 3 under A$1,000 and XL under $1,300
Still no Qi wireless charge, 3.5mm audio jack and we probably no microSD support.
Why the Qualcomm 845 is important to Google Pixel 3
Google Android is ‘vanilla flavoured’. Everything it does needs to be a good marriage between native hardware and Android. There are no tweaks at all.