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Fresh off the back of the launch at Computex in Taipei last week, Intel has launched the next generation of its processors, and carrying benefits such as fifty percent more battery life and the hint of touch in every new laptop, there’s a lot for consumers to be happy about.

Every year, we see some exciting developments from processor makers about how computers are going to be better than ever, and this year is no exception.

With Intel moving past the bridges that previously codenamed second and third generation processors (Sandy Bridge for 2nd, Ivy Bridge for 3rd), we’re now onto Haswell.

So what’s in store for this new generation?

Aside for a new set of chip model numbers that bring with “4” (and that’s your dead giveaway to work out what you’re looking at), the new processors have been designed with up to 1.4 billion transistors packed into the tiny space.

These bits that make up the chip are so small, that apparently when viewed under a very, very strong microscope, you can see a measurement of three atoms across each. That’s super small.

Put together and designed with a bunch of know how, Intel has created a line of processors that not only promises greater performance, but also stronger graphics capabilities, better battery life, and the compact size that means this technology can be thrown into devices with smaller form-factors.

“It’s a fundamental reinvention of the transistor,” said Gregory Bryant, Intel’s Vice President of the Sales and Marketing Group and General Manager for Intel in the Asia Pacific region.

“It’s a new architecture, a new level of integration that really enables it to work well in these devices.”

The Haswell-equipped Sony VAIO Duo 13.

The devices in question are laptops, desktops, all-in-ones, and the hybrids we began to see with Windows 8 that combine the tablet and laptop form-factors together. This area, which Intel calls the “2-in-1” is expected to dominate in the near future, as laptops become tablets and tablets become better machines overall.

One way this will happen stems from Intel’s increase of battery life, with standby time pushed to over a week in new laptops, and real-time use increased by roughly fifty percent. Laptops that previously only managed four hours can now reach six and higher, while computers that once offered six hours of high definition movie playback could now hit nine.

That’s the work on the chip, and it’s a feature we’re excited to see in action, as all day life is a dream of many a computer user.

“It is the biggest generation over generation increase on battery life in the company,” said Bryant at the launch this week.