Now if I were Hisense, I would not be overly concerned with the lower series 6, 5, and 4, although that is where the volume sales are. As long as they are price/value competitive, they will sell. Other bands will flood that segment to win market share.
We know that the Gen 2, 100, 120 and 150″ TriChroma Laser TV is coming in H2, 2020. Having seen Gen 1, it was good but not perfect. Gen 2 has addressed those issues and is ideal for the media room or man cave.
Mini-LED could be the game-changer
We know that Hisense is working on mini LED technology and held off announcing it at CES2020.
Instead of using edge-lit or full-array backlit technology (FALD), mini LEDs are sandwiched behind the ULED/LCD panel to direct light very much smaller groups of pixels. Don’t confuse it with micro-LED that tries to emulate the self-emitting OLED pixel.
Let’s just say that it should produce 4K and 8K TVs with several thousand dimming zones for even better Dolby Vision.
What 2020 should be about
The 2020 series prefix should be ‘S” instead of R (Australian models use different numbering to the US and Asian ones)
- Dolby Vision IQ (adapts to ambient light conditions) and full Dolby Vision and Atmos support
- HDMI 2.1 on 8K and HDMI 2.0 on 4K sets
- 4K – Wi-Fi 5 AC dual-band and Wi-Fi 6 AX on 8K
- BT 5.0 or later with high-res DACS like AAC and LDAC and dual headphone support
- Support for AirPlay2, Google Assistant and Alexa
- eARC to get over the notoriously flakey CEC (all brands suffer this)
- Dedicated games mode and motion tearing minimisation
- Hisense has played with Android and Roku operating systems. VIDAA 4.0 may be right for the Chinese market, but it is still embryonic compared to the others.
GadgetGuy’s take – Hisense 2020 TV range will be technically better and more than a match for equivalent brands/models. Let hope it is better value too.
From what we have seen Hisense is rapidly catching up in the technology, finish and ‘polish’ offered by TV veterans Samsung, LG and Sony. And with Panasonic having withdrawn from the Australian market you can bet it wants that slice of the pie.
Remember that this is all speculation and we won’t know for a month or two what the reality is.