Hisense Australia is tight-lipped about the Hisense 2020 TV range. Probably because Australia tends to get different models to the rest of the world.
But we started digging (at several reader’s request) for hints on the Hisense 2020 TV range as we have revealed previews of Samsung 2020, LG 2020 and Sony 2020 and we did not want to leave out the challenger brand.
So with the caveat that this is speculation, here is what we believe the Hisense 2020 TV range for Australia will be when launched in a couple of months.
A bit of background
Hisense did what any challenger brand needs to do and offered an extensive niche-filling range from
- R8 ULED Quantum Dot series, 4K Dolby Vision, Full Array Backlight
- R7 ULED Quantum Dot series, 4K Dolby Vision, Edgelit local dimming
- R6 LED series, 4K, HDR10 Edgelit
- R5 LED series, 4K, HDR Edgelit
- R4 LED series, 1080p Edgelit
- X Series, 4K OLED
- P series Designer collection, 4K LED, HDR Plus
TV sizes ranged from 32 to 85″. It was a kind of average, good, better, best scenario. The panels used in all series are decent. They offer a sharp image, decent black, and good colour balance. What they lack (in the lower series) is the peak brightness for decent HDR – but free to air TV, and most content does not use that anyway.
We were a bit disappointed that it did not bring its R9-series to Australia – its P9 2018 TVs had superb panels.
The fact that most models are on run-out pricing indicates new models are coming soon. PS – with the Aussie dollar tanked and the massive increase in freight costs I would be buying a 2019 model now!
Perhaps the most frequent question we had in 2019 was “Is Hisense as good as LG, Samsung and Sony”, and because of the extensive range, we could only compare specs. We also reviewed the R7, R8 and X OLED.
The bottom line is that Samsung, Sony and LG have more experience and are technically better and more expensive products. But Hisense is a fast learner.
Hisense produces, especially at R7/R8 levels, a very good TV.
As a challenger value brand, it should be a few hundred dollars cheaper than other brands comparable models. And it has to watch out as TCL also is trying for market dominance here.
Hisense (website here) is fast developing the technology that has made it the world’s third-largest TV maker (its claim). GadgetGuy’s take it is that it is quite safe to buy Hisense!
Hisense 2020 TV range – speculation (please not that a lot of the information is third-party or claimed)
4K OLED out – Dual Cell XD in!
Hisense will drop OLED entirely to focus on Dual Cell ULED XD. No, it is not OLED, but a 4K Quantum Dot panel sandwiched together with a mono 1080p panel. In effect, it will have more than two million dimming zones, be comparable to other brands OLED prices and have superior brightness for a large Aussie lounge room. We suspect this may launch in H2, 2020.
8K Series 9 Quantum Dot ULED
You need a huge amount of processing power for 8K and upscaling, and the new Hi-View Engine uses Artificial Intelligence (AI) and its VIDAA 4.0 OS to recognise and improve low-resolution images.
Standard with Dolby Vision and Atmos. It will have full-array backlighting (FALD). Hisense is now at Gen 2 Quantum Dot and expectations are that is is on par with Samsung’s Gen 2 offerings.
4K Series 8 Quantum Dot ULED
This will be the top of 4K range and share a lot of the Series 9 features. We expect it will have a similar FALD panel.
4K Series 7
It will revert to Edgelit with local array dimming.
Now if I were Hisense, I would not be overly concerned with the lower series 6, 5, and 4, although that is where the volume sales are. As long as they are price/value competitive, they will sell. Other bands will flood that segment to win market share.
We know that the Gen 2, 100, 120 and 150″ TriChroma Laser TV is coming in H2, 2020. Having seen Gen 1, it was good but not perfect. Gen 2 has addressed those issues and is ideal for the media room or man cave.
Mini-LED could be the game-changer
We know that Hisense is working on mini LED technology and held off announcing it at CES2020.
Instead of using edge-lit or full-array backlit technology (FALD), mini LEDs are sandwiched behind the ULED/LCD panel to direct light very much smaller groups of pixels. Don’t confuse it with micro-LED that tries to emulate the self-emitting OLED pixel.
Let’s just say that it should produce 4K and 8K TVs with several thousand dimming zones for even better Dolby Vision.
What 2020 should be about
The 2020 series prefix should be ‘S” instead of R (Australian models use different numbering to the US and Asian ones)
- Dolby Vision IQ (adapts to ambient light conditions) and full Dolby Vision and Atmos support
- HDMI 2.1 on 8K and HDMI 2.0 on 4K sets
- 4K – Wi-Fi 5 AC dual-band and Wi-Fi 6 AX on 8K
- BT 5.0 or later with high-res DACS like AAC and LDAC and dual headphone support
- Support for AirPlay2, Google Assistant and Alexa
- eARC to get over the notoriously flakey CEC (all brands suffer this)
- Dedicated games mode and motion tearing minimisation
- Hisense has played with Android and Roku operating systems. VIDAA 4.0 may be right for the Chinese market, but it is still embryonic compared to the others.
GadgetGuy’s take – Hisense 2020 TV range will be technically better and more than a match for equivalent brands/models. Let hope it is better value too.
From what we have seen Hisense is rapidly catching up in the technology, finish and ‘polish’ offered by TV veterans Samsung, LG and Sony. And with Panasonic having withdrawn from the Australian market you can bet it wants that slice of the pie.
Remember that this is all speculation and we won’t know for a month or two what the reality is.