The latest feature to be thrown into HTC’s upcoming products will try to get you to ditch the iPod and use your handset as a dedicated music player, with Beats Audio being throw into the mix.

Founded by hip-hop artist Dr. Dre and Chairman of Interscope Geffen-A&M Records Jimmy Iovine, Beats Audio was created to come up with a way of delivering sound differently and in a way that Iovine says “the artist intended”.

“Beats is a unique sound experience that is much more than headphones,” said Peter Chou, CEO of HTC. “The Beats team knows what music quality is and we are very excited to be partnering with them. We obsess over every detail of a consumer’s mobile experience and audio is a critical part of that experience.”

HTC is the second company we’ve seen to use Beats in its products, with HP adopting the audio technology last year in its notebook computers and this year adding it to the recently released HP TouchPad.

Whether the Beats technology is coming in the form of a new music application for HTC products, audio hardware, or Beats headphones bundled in the HTC boxes remains to be seen, but we’ll know for sure when the new products are released later this year.