Keen to try the whole smartwatch thing but not sold on the square designs that Apple pushes out? Huawei has a circular smartwatch coming, and the good news is that it’s now compatible with both major smartphone platforms, iOS and Android.

The smartwatch sector of the market is beginning to heat up, and one company has Apple squarely in its sights, as Huawei builds a premium smartwatch meant to take on the likes of Apple’s own Watch, albeit running something with quite a few apps already made for its ecosystem.

It’s called the Huawei Watch, and back when Huawei first showed this off earlier in the year at Mobile World Congress, we said it didn’t have the most imaginative name, an opinion we stand by.

Huawei's silver Watch with the mesh bracelet ($649)

Huawei’s silver Watch with the mesh bracelet ($649)

Fortunately, Huawei doesn’t have to worry so much about the name, getting by on looks that the company says has been “inspired by Swiss timepieces”, incorporating sapphire crystal glass in the design for toughness.

A circle is key to the design — because most Swiss timepieces are circular — and Huawei is relying on a 400×400 1.4 inch circular display for the Watch, with AMOLED technology here to make this look bright and vibrant.

“The Huawei Watch offers a range of smart features in a carefully-crafted timeless design that is sure to impress,” said Howard Chen, Director of Huawei’s Consumer Business Group in Australia.

“Today, consumers are not only looking for a feature packed smartwatch; they’re looking for a fashion statement. The Huawei watch is the first watch on the market to truly bridge the gap between fashion and technology.”