OPPO has grown but not at the same rate as it did to rise from obscurity a few years ago to a top-five vendor. Its growth has come from Australia, the Middle East and Africa. Its Find X is an innovative flagship phone aimed squarely at Samsung, Apple and Huawei. With the incredible brand loyalty it has built it may just succeed.

Michael Tran, Managing Director of OPPO Australia says this is because consumer purchasing habits and views are shifting on smartphones, and OPPO is listening. “Both globally and locally here in Australia we’re definitely seeing a trend where consumers are realising premium does not have to mean pricey. Increasingly Aussie consumers are prioritising affordable devices with all the features they expect in a flagship phone. OPPO is offering just that – and more, which has been key to our growth.”

 

Q2 2018 smartphone sales

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