Jaguar Land Rover teams up with NVIDIA to bring AI to its cars

Jaguar Land Rover is laying the foundations for an exiting future. The British luxury car brand is teaming up with NVIDIA to jointly develop a new software-based platform that will underpin many driving functions and in-car experiences.

Some might remember NVIDIA as a graphics card maker. While there’s no doubt that Jaguar and Land Rovers’ on-screen graphics will look spectacular, NVIDIA is also a leader in Artificial Intelligence (AI).

Starting in 2025, the companies will implement NVIDIA DRIVE for all new Jaguar and Land Rover vehicles. The new platform will enable next-generation automated driving systems, AI services and advanced visualisation of the vehicle’s environment. This includes active safety features, automated parking, plus driver and occupant monitoring.

Next-generation cars will transform automotive into one of the largest and most advanced technology industries. Fleets of software-defined, programmable cars will offer new functionalities and services for the life of the vehicles. We are thrilled to partner with Jaguar Land Rover to reimagine the future of transportation and create the most advanced cars.

Jensen Huang, NVIDIA founder and CEO

For the more technically curious, the full-stack solution is built on NVIDIA DRIVE Hyperion technology. This forms the central nervous system of the car, feeding information to its ‘brain’, which is called DRIVE Orin. The artificially intelligent brain then runs the Jaguar Land Rover operating system.

This networked architecture is very different to the way older cars have completely independent software and hardware for entertainment, safety, engine management and other sub-systems. As such, they don’t interact or benefit from a big-picture view of what the car and driver are experiencing.

Another good thing we can expect to see is over-the-air software updates. Hopefully, these will be similar to Tesla’s cars where free improvements to safety, entertainment, driving performance and battery efficiency can be added without even visiting a garage.

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