Jura has released its S8 – a premium, mid-range machine that has most of its top end technology in a more compact benchtop device.
Jura is a Swiss company – precision and reliability are in its DNA. Its aim is simple – the best coffee result from an automatic speciality machine. That ‘best’ also refers to the simplicity of use and operation, not just taste.
Jura makes a range of machines from automatic commercial models Giga range from $5,490 to $8,330) to its domestic range (ENA from $1,299 to Z8 at $4,990).
George Liakatos, Managing Director of JURA Australia says, “The S8 combines the best of the compact class with elegant elements of the premium segment, including a hint of the GIGA. The S8 has an impressive range of specialties that produce a stunning result in a cup. to satisfy even the most demanding coffee connoisseurs.”
The consensus from media present at the launch was that the coffee was as good as a bought one – – no more barista’s needed. The answer is simple – a $2560 machine that removes the human element!
Jura has a good share of the prestige market – as evidenced by both the quality and the price.
I suspect this is the right machine for the coffee lover that has tried cheaper domestic and capsule machines without getting the coffee result they expected. This uses real beans – any beans you like – and real milk in a system that is acknowledged as one of the best in automatic coffee machines. The touch screen simplifies use enormously.