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If you’re in the market for you a new laptop, like with mobile phones, you are spoiled for choice, but if you know what market you want to buy in, it makes it easier. Take gaming laptops, because there’s a specific type of laptop there, and Kogan wants a piece.

Aussie e-tailer Kogan has send through some numbers this week talking up a new computer the company has crafted for the Australian gaming world.

It’s a notebook carrying what the company believes is specs and value enough for anyone seeking something “high end”, and the CEO of Kogan, Ruslan Kogan, firmly believes it.

“Whether you are a serious gamer, designer, creative professional, architect, engineer, or any user who needs high end, we encourage people to do their research and shop around,” he said.

“We’re confident that pound-for-pound, you won’t find anything that comes close to the Kogan Atlas Pro.”

So let’s take a look at this computer, shall we?


Available only from the Kogan website, the Atlas Pro is bringing an Intel Core i7 quad-core processor that is says is set to 3.5GHz, 8GB RAM, with a 1TB hard drive with Windows 10 preinstalled.

Being a laptop, it needs to connect to places, so Intel’s 802.11ac WiFi has been brought to the table, with Bluetooth also offered, as well as two USB 3.0, one USB 2.0, 10/100 Ethernet, and a port for both eSATA and USB 3.0, Kogan claims.

Multimedia is also suggested for this so-called high end laptop, with a DVD burner built into the body and Nvidia’s GeForce 940M equipped for the graphics card, sitting under a 15.6 inch Full HD display.

“What we heard from our customers was that there was a gap in the market that no one was filling,” said Kogan. “Power users who want the latest technology, in a highly portable device, but don’t want to fork out an arm and a leg for it, had no clear choice. Ultra portables are covered, and there are some great performance laptops out there that cost thousands of dollars.”

“With the new Kogan Atlas Pro, we’ve built a solid, powerful and beautiful laptop that features high-end components and software from the world’s leading technology companies like Intel, Microsoft and Nvidia,” he said.


Looking at the specs, we’re not so sure we agree. Granted, it’s probably “value”, but it’s definitely not remarkably powerful, and it appears Kogan has even played with some of the specs.

Take that Intel Core i7 processor, the 4710MQ, which is now two generations old, part of Intel’s fourth-generation “Haswell” while we’re up to sixth-gen and “Skylake”. It’s also not actually a 3.5GHz processor, but that’s what it can run at. If Kogan checks the specs for the computer, they’ll find it’s probably closer to 2.5GHz.