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Want a big phone without a big cost? Australian e-tailer Kogan has come up with a budget solution, offering a large screen without the equally large price.

Aimed at offering Australian customers a larger smartphone without the often larger tag, Kogan’s Agora 5 inch quad-core smartphone doesn’t bring with it an imaginative name, but will deliver a 5 inch quad-core smartphone with support for dual SIM cards, an 8 megapixel sensor, and Android 4.2.

“Some big tech companies think they can launch a phone for the budget-conscious consumer and still price it at over $700,” said Ruslan Kogan, founder and CEO of Kogan. “At Kogan, we know better.”

The comment is a jab at Apple, which recently announced that the plastic edition of its iPhone 5 smartphone started at around $739, even if it was pretty much last year’s model in a colourful plastic case.

“We think everyone should be able to afford a great smartphone that has all the main features that you want, without paying for features you don’t need,” Kogan added.

Kogan’s five inch model will arrive with many features seen in other devices, such as a HD-capable screen (1280×720), 2000mAh batter, GPS, WiFi, and Bluetooth, but will omit others, going without 4G LTE connectivity, a decent amount of storage inside (it comes with 4GB), and merely 1GB RAM, below the 2GB sweet spot that makes Android truly fly.

That said, it also comes with a price of $199, which makes it the most budget 5 inch phone we’ve seen all year, and will be hitting Kogan’s online store from this week.