We’ve said it before and we’ll say it again: mid-range is the new major area for smartphone makers to aim for, and Aussie e-tailer Kogan thinks it has a way to victory with a new cut-price 4G phone on the way out.

Announced this week and set to arrive in early July, Kogan’s latest attempt to take on the smartphone world is with a phone aimed clearly at the mid-range market, and is yet also being called a flagship phone.

That might be first for Kogan, which has released numerous mobiles in the past, though we’re not sure if any were actually called “flagship” devices as such.

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In any case, this one is, as Kogan continues its “Agora” series with the “Agora 4G Pro”, a smartphone bringing a 5.2 inch Full HD display, 1.5GHz Snapdragon 615 octa-core processor, 2GB RAM, 16GB storage with room to move via a microSD slot, Google Android 5.0 “Lollipop”, a 13 megapixel camera with flash on the back, and an 8 megapixel camera for the front-facing camera.

High-speed mobile broadband is part of the package, with Kogan delivering this phone with a Category 4 LTE modem, meaning speeds as high as 150Mbps down and 50Mbps up are possible, network dependent of course, while wireless networking when you’re off the mobile connection is handled via 802.11b/g/n, with Bluetooth 4.0 also included alongside Near-Field Communication (NFC).

The design of this one looks positively barebones and generic, but we suspect Kogan is hoping people don’t care about that, aiming this one at people who want a bargain and value for their dollar, rather than fashionable design. With a price of $299, we can see some people jumping in for it.

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“Australians shouldn’t have to pay exorbitant amounts of their hard-earned cash in order to own a full feature 4G smartphone,” said Ruslan Kogan, Founder and CEO of Kogan.

“We’ve packed in all the features people expect in a high-end smartphones and done away with the hefty price tag. We can’t wait for people to get their hands on the Kogan Agora 4G Pro.”

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Kogan’s Agora 4G Pro will be available from the Kogan website from July 2, and should be compatible with all Australian networks.